SEATTLE, WA - Digital arts innovator YeahBro has announced the release of 'Swindle' a revolutionary new e-pad book reader neatly priced at $397. The company firmly believes that their Swindle e-pad is the future of reading and re-writing digital books. I found the design to be sleek though strangely familiar, evoking a sense of youthful wonder. The bright red front panel offers one-touch options that access digital music, internet, e-book overwriting and an over priced digital bookstore. A USB connectible micro keypad is included to expand Swindles capabilities. The two easy scroll wheels can be used for creating doodle art when you're not reading or trolling the web.
I thought digital overwriting was one of Swindles more innovative features allowing readers to add their own endings to any book or add an entire chapter if desired. I sampled overwrite on "Moby Dick" allowing Captain Ahab to capture the whale in the final chapter and sparing myself the heartache of his death. I found the process invigorating, but that's how reading should feel. I saved an entire crew! The device uses an intuitive font matcher for complete seamless additions and deletions to any e-book, keeping the original version intact within the devices memory.
"Reading a great book can be frustrating when it doesn't end the way you expect it to," said Geoff Bozos, YeahBro's Chief Marketing officer, "Swindle allows you to re-write the ending you choose to your favorite novels. How sweet is that?" Revised book versions can be easily shared with friends through a USB docking feature, making the re-writes especially viral amongst Swindle users.
Bozos explained that the hefty $397 Swindle price tag is driven by greed and capitalism. "We plan to charge the maximum for our e-books and our device, simply because we can. We reserve the option to drop our prices later to increase demand." said Bozos. "We plan on attaching a price tag to all digital media, even if you can get it for free online. People will pay more because it's digital and convenient." Bozos is convinced that after the successful launch of iPhone which carried an original $600 price tag, consumers are more than ready to fall for his Swindle. "People love the word digital and they love downloading content, I want to give them more of what they love, except not for less," said Bozos, "We're like the opposite of Wallmart."
I firmly believe that the ultimate book reader has arrived and it's a Swindle, a hot new gadget sure to bring heavy competition from Sony and Amazon. YeahBro expects rave reviews from the online tech community once their 'Swindle' makes it's way to market in early December. The company anticipates heavy demand for Swindle, hoping that just like Amazon's Kindle, they will have a hard time keeping their new device on the shelf after launch. Is that one of those new e-book reader things? Nope. It's a Swindle! An idea that may have arrived right on time.