Special Report by Wade Spumen
SAN FRANCISCO, CA - In what may prove to be the dumbest idea since One Laptop Per Child, the American Association of Dentists is launching a new print campaign centered around Apple's popular iPhone revolution. The kitschy ad campaign is designed to encourage regular teeth cleaning while making a ridiculous spectacle out of the most profound innovation of 2007. An obvious downside for the iPhone that the AAD seems oblivious to in their awkward attempt at reinventing themselves.
"I realized that iPhone is the coolest gadget on the planet," said Maury Feingold, Marketing Director for the AAD, "Teeth cleaning is a painfully boring subject that most people would rather ignore like Windows Vista, I wanted to make clean teeth exciting, memorable and sexy chic. iPhone was my quick-fix strategy, I think the new ads are fabulous." It will be interesting to see if Apple's legal team shares mister Feingold's enthusiasm after eyeballing his latest debacle.
I must admit, by comparison the new ad is a significant improvement over the last AAD campaign that included disgusting close-up photos of horses with garbage in their teeth to promote flossing. Still, I'm convinced that using Apple's sexy iPhone as a spokes model for clean teeth is equally misguided and the act of a very desperate man. The toothy iPhone ads are scheduled to appear on metro transit buses in San Francisco, Chicago and New York starting in May.
Photos courtesy of AAD Mac Practice iPhone Software [link]
I think this iPhone Ads are great! The power of technology does help in voicing out what we want to present people.
Posted by: Dental Palmdale | June 16, 2009 at 12:02 AM
Look at the horse's teeth, if without dentistry I think our teeth would be like that. Thanks for the post.
-fiona-
Posted by: cosmetic dentist pasadena | May 20, 2009 at 06:28 PM
What a post. Clean teeth looks sexy either on iphone or in personal. And having a sexy teeth adds more self confident.
-heather-
Posted by: los angeles cosmetic dentists | January 20, 2009 at 10:06 PM
Since when did Bababooey start making teeth ads?!
Posted by: Joe | January 10, 2008 at 12:39 PM
This is freakin' hysterical. I linked over from TUAW and did not know what to expect. The horse teeth photo is sick... but brilliant! Are these ads real?
Posted by: Miss Direction | January 10, 2008 at 11:53 AM