Dental Group Defends Toothy iPhone Ads

  Special Report by Wade Spumen


SAN FRANCISCO, CA - In what may prove to be the dumbest idea since One Laptop Per Child, the American Association of Dentists is launching a new print campaign centered around Apple's popular iPhone revolution. The kitschy ad campaign is designed to encourage regular teeth cleaning while making a ridiculous spectacle out of the most profound innovation of 2007. An obvious downside for the iPhone that the AAD seems oblivious to in their awkward attempt at reinventing themselves.   

"I realized that iPhone is the coolest gadget on the planet," said Maury Feingold, Marketing Director for the AAD, "Teeth cleaning is a painfully boring subject that most people would rather ignore like Windows Vista, I wanted to make clean teeth exciting, memorable and sexy chic. iPhone was my quick-fix strategy, I think the new ads are fabulous." It will be interesting to see if Apple's legal team shares mister Feingold's enthusiasm after eyeballing his latest debacle.

I must admit, by comparison the new ad is a significant improvement over the last AAD campaign that included disgusting close-up photos of horses with garbage in their teeth to promote flossing. Still, I'm convinced that using Apple's sexy iPhone as a spokes model for clean teeth is equally misguided and the act of a very desperate man. The toothy iPhone ads are scheduled to appear on metro transit buses in San Francisco, Chicago and New York starting in May.

Photos courtesy of AAD     Mac Practice iPhone Software [link]   

Comments

[Miss Direction]

This is freakin' hysterical. I linked over from TUAW and did not know what to expect. The horse teeth photo is sick... but brilliant! Are these ads real?

[Joe]

Since when did Bababooey start making teeth ads?!