Special Report by Doris Flatley
SYDNEY, AUSTRALIA - A high profile photo shoot was postponed in Sydney on Thursday when an international runway model and the "world's thinnest notebook" were singled out for being too thin. The photo shoot was designed to showcase size zero models walking the runway with sexy new technology featuring Apple's MacBook Air, iPhone and a short list of other products. Controversy on the set erupted when Norwegian fashion photographer, Brays Inkstand stormed off the set refusing to work with the models or the notebook, completely abandoning the project.
"The industry must ban models that are too thin, even if the model turns out to be a sexy new laptop," said Brays Inkstand, "When is thin too thin? That poor girl swallowed a meatball at lunch and looked like she was pregnant. It was disturbing."
I was told by catering staff that Inkstand vomited slightly into his mouth after witnessing the meatball incident and immediately exited to his trailer. It took the better part of two hours before the fashion photographer fully recovered. "This kind of drama in the fashion industry will become the norm as more agencies and photographers crack down on underweight models that are inspiring crack whores to diet," said David Ives, a modeling agency representative in Sydney, "Brays may have overreacted, but I agree that stick-thin, boney-kneed models send the wrong message to girls." Experts estimate up to four in ten models may suffer from eating disorders, while only two in ten were found to have boney knees. There's no current data on crack whores with eating disorders, it's assumed that they are battling with more serious problems.
The MacBook Air may also be sending a dangerous message to other laptop makers that "thin is in", inspiring an onslaught of skinny technology focused more on form than function. Making it easy to omit essentials like an optical drive in favor of being ultra-thin, which some will argue is the new definition of tech sexy. While Apple MacBooks are world class, other notebook makers like Dell might become careless with production as they compete in the race for thin, lightweight products, possibly resulting in a shocking effect for consumers. CNET has reported that an electric-shock seems to occur in Dell laptops that have a brushed aluminum finish. [link]
"MacBook Air could force other computer manufacturers to roll out slimmer, lighter laptop computers. "The design sets a new standard for thinness in the industry." Roger Shim, research manager at IDC Source: San Francisco Chronicle
The next generation MacBook drew gasps from the crew in Sydney as the manila envelope used by designers slid off the device during the shoot, proving too big for it's perfectly slim frame. Steve Jobs made Macworld history when he wowed the crowd by revealing Apple's ultra-thin MacBook Air from inside a manila envelope. Signaling a new era of super-slim technology merging with standard office supplies. It may not be long before "size zero" models will be seen wearing designer manila envelopes on the catwalk, if only to fit in. The start of a trend in manila envelope chic for the ultra-thin may not be far off. A thought that is almost as frightening as receiving an engraved red Zune on Valentine's Day. I find neither idea appealing.
MacBook Air Video [link] Steve Jobs with MacBook Air Pictured Above