Hundreds Migrate Towards Glow of Apple Logo For Creative Inspiration

  Special Report by Fay Stoker

NEW YORK, NY - Hundreds of people are flocking to Apple store locations to bask in the inspirational glow of the Apple logo in an attempt to spark creativity. A report that will appear in the Journal of Consumer Research next month suggests that the Steve jobs inspired, Reality Distortion Field may be grounded in truth. The study proves that gazing upon the Apple logo is enough to motivate people to be more creative. Apple wasted no time changing the signs above their Chelsea store to herald the reports findings. (above)

According to store staff, many are taking the study literally by standing outside Apple store locations staring at the large glowing Apple logo. It's a phenomenon closely associated with those that travel to worship at the statue of the Virgin Mary hoping to receive healing as a result of the statue miraculously producing tears. Some Apple faithful are indeed claiming a surge in personal creativity while waiting in the queue set up outside a number of Apple stores put in place by staff to handle the large crowds containing equal parts curious and true believers. (Milton Keynes queue below)

"I sat outside the Apple store for over an hour last night, said New York resident Karl Elam, "I totally felt the power of the Apple logo and then I produced an original piece of digital art with Steve Wozniak tearing a Dell laptop in half. It's mind-boggling for someone like me who's never creative. I haven't stopped drawing amazing art since."

It may only be a matter of time before reports of random faith healings begin to surface, adding girth to the folklore that makes the Apple brand so powerful, much like a new religion in our gadget obsessed culture. Apple followers are willing to believe whole heartedly in that power, especially when they have experienced it first hand. A Mac user armed with an authentic experience makes a credible evangelist able to convert a large number of non-believers to the cult of Apple. Can staring at an Apple logo really make someone become more creative? Maybe not, but other than seeing Apple shaped spots for two hours, what's the downside in giving it a try? Head towards the light.

[via Ars Technica]    [Steve Jobs comments]    [NY Times Post]

Comments

[Dizzle]

Awesome.

[The Reverend Doctor Bobby Newton]

This is no phenomenon to me. It is a daily occurrence at The Church of Mac.

http://www.thechurchofmac.com

[Dizzle]

Dr. Bobby - I love your ipodcasts. Blessings upon you and all your Macs. MacGeek, you blaspheme.

And iphone savior, you can't stop on 4/1. You can't. There is just way too much crap out there o peeps taking themselves way too seriously. The Apple Cult needs its satire!!!!

[Dizzle]

Ahhh the iPhone Savior hath smiteth the MacGeek.

[creative inspiration]

An apple a day for Creativitay...
This article says so much!

[Church of Dim Sum]

Looking forward to getting an iPhone when they come into Canada.