When the Real Dan Lyons was blogging in character as 'Fake Steve Jobs', he hacked on an endless stable of frigtards whom he deemed worthy of a proper Jobsing. Lyons dolled out equal opportunity satire behind the persona of El Jobso that few of his followers objected to. It was all in the spirit of fun. Now the tables have turned since Real Dan decided to engorge himself on roast Steve Jobs for his Sunday dinner (here), gleefully carving up Apple's iconic CEO like a sushi chef on crack (here). Wait a minute! That's not funny!
Now that Lyons is no longer channeling Steve Jobs, it appears the funny gloves have come off. His cutting commentary on Jobs aimed at the New York Times article "Apple's Culture of Secrecy" is being delivered in a tone that's clearly more vicious than satirical. Has Dan been transformed into a flesh eating Newsgeek zombie already? Say it isn't so! The same audience that loved Dan Lyons as Fake Steve Jobs are starting to freak out by the half dozen cringing from the attack on their god-like leader.
One frightened fan said; "Steve-bashing isn’t my cup of tea. Anger comedy can be funny, IE Lewis Black, but this isn’t exactly my pleasurable read that FSJ was. This just makes you seem rude and obnoxious."
Another lamenting Dan fan said this; "I expect this type of BS from Cramer and his constellation of business “journalist” sleaze balls that are beholden to illegal naked-shorting hedge funds. Shame on you, Real Dan."
Lyons seems to be conducting a lame experiment that has many of his readers fearfully searching for the punchline, as Real Dan tests the limits of funny with his wildly ambitious death ray. Lyons even dedicated an entire post, "The Culture of Enablers" to chastising Apple faithful for accepting Steve Jobs behaving like a spoiled child, accusing the "I drank the kool-aid" satire blog of Real Dan bashing. There's a twist. A firestorm of mixed reviews followed from faithful commentards. Has Dan Lyons forgotten that his audience are true followers from the cult of Apple not mental Zune zombies? Blind love for Jobs is a core belief.
It's become painfully obvious that Dan's 'boy next door smile' is hiding some scary incisors capable of inflicting a sizable bite mark at will. Is it possible that Dan is still searching for his real voice beyond Fake Steve? Lyons has since posted several follow-up articles with his regular cast of characters that ring truer to his razor sharp whit, containing much more of his classic bark and far less lethal bite. He's chosen to dial it down a notch, for now.
I just bought Dan's new book, "The Secret Diary of Steve Jobs" a collection of 294 greatest posts that reminded me of Dan's authentic brilliance. That's what I call funny. I'm not buying his new experimental shtick. Not yet.