The first :60 seconds of Microsoft's new Seinfeld ad, 'Shoe Circus' does a fine job of showcasing ugly dress shoes, nothing more. Bill Gates manages to suck the funny out of the room quicker than Michael Richards tossing around the 'N' word at a comedy club. It's painful watching him read the script from the inside of his forehead.
Jerry Seinfeld naively asks Gates the million dollar question that every Windows zombie has been asking Microsoft for the past several years; "Are they ever gonna come out with something that will make our computers moist and chewy like cake so we can just eat 'em while we're working?" Yeah Jerry, it's called Mac OS X Leopard. Seinfeld may eventually figure out that he's talking to the wrong guy if he wants cake computing. Plus Bill will say anything for a churro.
Microsoft's $300 million dollar "Dumb & Dumber" ad campaign is well on it's way to enjoying a long dirt nap. The Microsofties are already spinning excuses for this lameness, calling the first ad an 'icebreaker'. First impressions are impossible to change. Somebody ought to tell Microsoft that about Vista. The Future, not so delicious.