CUPERTINO, CA - It appears that capturing snapshots of Steve Jobs' Mercedes SL55 AMG parked in a handicapped spot at One Infinite Loop is quickly becoming one of the ultimate "must have" photos on a tour of "The Mothership". Apple cult fanatics have worked up quite an obsessive appetite for the unexplained mysteries surrounding the now infamous Jobsmobile. A car that may be reaching icon status as rapidly as the iPhone did. Is this the beginning of a new spectator sport?
Several theories and gobs of speculation have been tossed around, but the fact is, there's no concrete proof that truly explains how Jobs is able to travel on California highways without a license plate or why he allegedly parks in handicap spaces on the Apple campus. Serving only to add vigor to his "bigger than life" persona. These so called mysteries surrounding the Jobsmobile are reaching mythical proportions among Apple faithful convinced that Jobs is an immortal.
That might explain why Esquire Magazine named Steve Jobs one of the "75 Most Influential People of the 21st Century" in their 75th Anniversary Edition. Esquire commissioned artist Dominic Wilcox, who created “The Immaculate Threads” art installation featuring the iconic wardrobe and spectacles of Steve Jobs sealed inside of clear iPod like containers. A tongue-in-cheek reinforcement of Jobs as God, creator of the jesus phone in a work of art imitating life. At first look I found it easy to imagine a fresh set of iPod-like wardrobe containers being delivered to Jobs each morning on his closet conveyor belt. I want to believe.
Expect to see even more photos surface with people pictured in front of Jobs' Mercedes holding up iPhones and iPods while flashing the peace sign, like they were posing in front of the Batmobile. It won't be long now before Apple installs a set of velvet ropes and a daily security detail around the Jobsian surface craft denying visitors any photo opportunities at all. That's what I would do.
Though it might better serve Apple to start parking the Jobsmobile inside a custom designed hanger, charging visitors seven dollars each to gawk at the famed vehicle as long as they choose. Why not add a set of high quality, aluminum bleachers and concessions to serve the masses. Factoids and trivia about Steve Jobs, Apple, Inc. and the Jobsmobile could be sent via text to every iPhone. Of course photographs would cost extra. Step right up folks!
[Jobsmobile photos by Lode Vermeiren]