NEW YORK - In what has been uncovered as possibly another desperate attempt at "I'm A PC" retail guerrilla marketing, Microsoft's iconic Master Chief, featured on the wildly popular "Halo" Xbox game was deployed to a NYC Apple store on Halloween for a strategic PC propaganda mission.
It took only seconds for Halo's Master Chief to abandon his primary objective in order to check his stats using Apple's MacBook Air. Uh... apparently he was not alone either. Mac conversion complete and new base established.
One bystander was able to convince Master Chief to pose for an impromptu Nono-Chromatic iPod endorsement right before he vanished all stealth-like into the shadows of the night (via subway).
I'm Master Chief and I used to be a PC! You and everyone else broheim.
[photos by Nate NYC]
LMAO! I live right around the corner and thought it would be hilarious to walk into the Apple store with my outfit on. Who would have thought I would get my own story. Thanks - haha! :)
Posted by: NateNYC | February 05, 2009 at 11:23 AM
Actually, considering that the BOSD is seen in the current version or Halo 3 the Master Chief may indeed be looking for a different OS for the Marines.
http://www.flickr.com/photos/65501877@N00/2073697545/
Posted by: brad | November 02, 2008 at 08:59 AM