The Apple store launched its 2008 holiday window display to hordes of Black Friday bargain hunters featuring the iconic Santa Claus himself clutching an iPhone 3G along with an Elf hawking the new Nano-Chromatic iPods.
A coveted iPhone endorsement from Santa Claus is yet another deliberate act of brilliance on the part of Apple who've adopted a "take no prisoners approach" to their retail window displays. The text behind iPhone Santa reads, "What to give the person who does everything." The iPod Elf text reads, "There's a color for every stocking".
These 5-foot, three dimensional holiday figures were fabricated by the Brooklyn-based company Lite Brite Neon, featuring neon-lit, glowing headphone cables. Store employees receive the figures in pieces, and must install the various parts by following a step-by-step instructional video. Now I understand why Apple stores were instructed to cut back on staff hours.
[window photos by K-J Blaque] [iPhone Photo by Hideki Saito]
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