Apple is reportedly collaborating with Adobe Systems to deliver a new Flash video software solution for iPhone according to a revealing report by Bloomberg. Apparently Jobs has been successful in convincing Adobe to write a custom third version of Flash in addition to their desktop software already installed on 98 percent of the planet's personal computers.
“It’s a hard technical challenge, and that’s part of the reason Apple and Adobe are collaborating,” said Shantanu Narayen, Adobe's Chief Executive Officer in an broadcast interview with Bloomberg from the World Economic Forum in Davos, Switzerland. “The ball is in our court," said Narayen, "The onus is on us to deliver.”
Once a CEO begins talking about "balls" in public and starts using words like "onus", it's obvious that a legitimate Flash solution for iPhone is imminent. It was Steve Jobs that said sometime last March that Flash runs too slowly for the iPhone, asserting that a trimmed-down version, called Flash Lite, “isn’t capable enough to be used with the Web.”
A release date for the Flash software collaboration has not yet been confirmed.