iPhone developer David Frampton, sole proprietor of Majic Jungle Software headquartered in Wellington, New Zealand has offered up some useful insight on App Store marketing. Frampton dissects a few key pricing lessons he's learned after releasing two applications DuckDuckDuck $.99 and Chopper $4.99.
iTunes App Store pricing can be a slippery slope for any developer, especially when your app is not selling as well as anticipated. That's when discounting becomes a tempting proposition. David Frampton shares his own regret over permanently dropping DuckDuckDuck into the murky $.99 app trap.
"The biggest problem with setting an app price at the lowest possible value is that there is no room to move," Frampton writes on his blog, "Dropping the price may see a good revenue increase initially, but sales will tail off. Then what can you do? Nothing. You’re selling two copies a day at 99c."
Surprisingly David Frampton, also supports the madness of making your app free for a season in order to capture the attention of "Freetards", as Frampton likes to calls them.
"iPhone owners are about 250 times more likely to download a free app than a 99c. People are way, way, way more keen to download whatever crap they can get for free than anything half decent that costs a dollar." Frampton writes in his timely post.
[Read: "App Store Marketing" ]
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