With Twitter growing some 752-percent in 2008 to over 4.3 million users, it's no surprise that wildly popular rock gods like John Mayer, have quickly carved out their own profile to connect with loyal fans in real time. That makes perfect sense to me. It's the next part that gets weird.
Sometime on Friday afternoon John Mayer announced he would start selling ad space inside his personal Tweets. That horrific revelation reached over 115,506 Twitterers following Mayer around tweet by glorious tweet. A joke you ask?
"Just signed a deal to sell ad space inside my Tweets. Now it's time to celebrate with one of the many low sodium soups from Campbells!" Mayer tweeted.
Several hours later John launched his first overt tweet hawking Campbell's Soup, complete with a link attached. His clever little lampoon was now officially in play.
"Guys, I just had an amazing soup by Campbell's, Steak and Potato. See all of the great varieties of hearty soups - http://tinyurl.com/c4gus8"
John Mayer's humorous social experiment into mass marketing via Twitter quickly struck a sour chord with loyal followers who swallowed the entire hook along with Mayer's bait. John had this to say;
"How can you be a sell-out when the high art in question is Twitter? Can you be the Bob Dylan of Twitter? "You know who always kept it real?"
Have I missed something? Can anyone really be the 'Bob Dylan' of Twitter? The final act in this short comic-tragedy was Mayer's hilarious response to one Twitt (erer) demanding; "We want authenticity, John!"
"I hear you. And so do I. http://tinyurl.com/29gfa3" Mayer replied in his tweet followed by a link to Prego pasta sauce. It's total evil genius at work.
The truth is, revenue-sharing ad network Adjix announced last week the launch of a new platform allowing text ads to be embedded within "tweets" (Twitter posts). Advertisements would appear at the end of tweets from specific users, who are paid in return for choosing to carry them on their messages. While it's possible that Mayer could be testing the Adjix ad model, I'm inclined to believe it's unlikely he would choose to alienate his core fans in the process.
"It's an interesting social study to read what people have to say about my selling ad space in my Tweets. Many are upset." Mayer said in his most recent tweet.
There's no denying it, John Mayer's sick humor is a wonderland as witnessed in his satirical Twitter spoof teetering on the edge of reality. Making it all the more brilliant. And if it's not some crudely designed 'punking' aimed at 100K plus twitteriffic John Mayer fans... even more brilliant!
Has John Mayer really sold out his audience to advertisers? The soap opera-like saga continues raging onward if you care to follow Johncmayer on Twitter along with a gaggle of Mayer fanatics growing by the minute. "Would you like some Wonder Bread with your Campbell's Soup?" No thanks John... I'm good!
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