A few days ago, in attempt to fill the void on a flaccid Apple news day, the shaved apes in mainstream media began reporting that Lee Clow, chief creative officer of TBWA/Media Arts Lab was stepping down.
Clow has been credited with thinking different on such epic Apple ads as "1984," the one that launched the Macintosh computer; the wildly popular "Mac vs. PC" and the iconic dancing silhouettes we've all come to know and love in Apple's iPod commercials.
In fact, Mr. Clow is a bit hacked off that the blogosphere got the story miserably wrong, insisting that he's "not going anywhere" in a pointed note he wrote to his staff.
The timely lessons we can all learn here are two fold. One, don't believe everything you read on the internet. Even this story you're reading right now may be total bullshit. Trust but verify.
Secondly, great visionary ad men like Lee don't retire or quietly relinquish anything. One day they just fall over dead at their desks doing what they love. Occasionally they die at at home in the hot tub eating soft cheese and exotic fruits with the new interns. Lee Clow is a media genius!
Stop saying... WHO? Over and over again. It's really pissing me off!