An Israeli technology design house has accused Apple of infringing on its patent on live streaming technology used for the iPhone and iPod touch.
Emblaze Ltd. confirmed this morning that it has tagged Apple with a patent infringement lawsuit aimed at vigorously defending what the Company calls "a rich portfolio of intellectual property." In 1999 the Company developed a technology for delivery of video to mobile phones which was also branded "Emblaze".
In a note to media the firm reveals: “Emblaze Ltd. has recently notified Apple Inc.that the HTTP Live Streaming Application announced by Apple and intended for use in Apple's iPhone and iPod touch devices, infringes Emblaze's U.S. patent for media streaming technology.”
The first public unveiling of the Emblaze technology took place in 1998, with a live video streaming broadcast from the White House during the Easter holiday. The robust technology lets users send live or pre-recorded audio and video to other devices, while saving on data traffic, by not requiring any devoted streaming servers. The Emblaze technology allows reliable streaming even through firewalls.
The company has offered to license its streaming technology to Apple, with a stipulation that Apple responds to Emblaze’s accusations by December 15.
Naftali Shani, Chairman of Emblaze, said: "Emblaze has made substantial research and development investments to build a rich portfolio of intellectual property over many years. While we are happy to license our technology to third parties, we will vigorously defend our rights and our competitive position".
An interesting twist on this story reveals that ELSE Ltd., a subsidiary of Emblaze, announced the release of it's own technology contained in its first-ever touch-enabled mobile device that was unveiled in London last week. The handset is built around the latest Access Linux Platform operating system.
Media hype is suggesting that the ELSE mobile device, already being hyped up as the all-new ‘iPhone killer’ will debut next year in the second quarter.
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Posted by: Branded streaming & rich media services | March 18, 2010 at 04:33 AM