With a killer marketing slogan like "Clean. Simple Wet", Apple is about distrupt a whole new product category by simplifying and aesthetically improving the experience of drinking bottled water.
The Apple logo which sits at the top of their uniquely designed Water containers, is temperature-sensitive. The logo shifts from red to blue when the water has reached the ideal temperature for consumption, according to a detailed Scoopertino news report.
“There's something really special about our Apple Water,” explains Apple CEO Tim Cook, “It's somewhere between tap water and holy water.”
Apple's molecular perfect H2O is captured directly from the company's central irrigation spigot at their One Infinite Loop campus in Cupertino. A 16-ounce container of Apple Water is expected to retail for $9.99 while power users can upgrade to Apple Water Pro, a five-gallon jug for office dispensers that will priced at just $49.99.
“We’ve heard people say ‘there must be something in the water over there,’” said Apple spokesperson Lindsay Grebner, “and there is. We’re happy to share our water with fans all over the world.”
A major print ad campaign "Just Add Water" (below), kicks off at the end of the month. Reports about a very special Super Bowl commercial is rumored to already be in the works. It's about time to drink different.