The creative team at Three Ships Media didn't plan on their hysterical "Social Media and Donuts" post to go viral. But after making the rounds on Facebook, the team has proved that "sometimes the best ideas are the easiest."
"There are plenty of projects that can and should require hours of work. But sometimes the best ideas – and the most successful — are ones that fly off the hand," said Adam Rhew.
"We used donuts because we had just been talking about a weekend road race in which participants ran two miles, ate 12 glazed Krispy Kremes, and ran another two miles. The whole thing took us all of five minutes."
Rhew explained that it would have been easy to mock up something using Illustrator or Final Cut Pro instead of deliberately keeping it simple. There's no denying that this hand-tooled communication delivered through Instagram is perfectly inspiring.
"In this case, the low-tech, lo-fi approach worked. Why make life more complicated than it needs to be?" Rhew added.
[Instagram Photo by Doug Ray]