When Steve Jobs passed away on October 5th, Best Buy’s U.S. marketing chief, Drew Panayiotou decided to turn the spotlight on Silicon Valley phone innovators who he considers to be the stars of today.
Instead of featuring metal head Ozzy Osbourne and teen idol Justin Bieber, you'll see Instagram creator Kevin Systrom (at top) and Philippe Kahn, who developed one of the first camera phones. Those are just a few featured in Best Buy's 2012 "Phone Innovators" Super Bowl commercial. (after the jump)
According to Bloomberg, Panayiotou was inspired by the multiple tributes to Steve Jobs after the untimely death of Apple's Co-founder.
“They may not be at the same level as Steve Jobs, but they created some amazing stuff,” said Panayiotou.
Best Buy's YouTube channel also features 5 individual "Mobile Innovators" ads for some of the Silicon Valley leaders included in the primary commercial.