There's no doubt that miss Siri rocks hard, but in Apple's new ad entitled "Rock God", the company takes steady aim at emerging young rockers and even includes a garage band scene that offers a gentle nod to their software of the same name.
"Siri knows all kinds of things — even your nickname". Very clever.
In the second new Siri-centric commercial, it's all about getting directions and locating petrol in "Road Trip". Siri can easily "help you get from A to B like never before". Especially when you're driving from New York to Santa Cruz with some chick you just met at a Super Bowl party. Score!
Both TV spots take Siri off into useful new directions, but there's something about quickly finding a Bm 9th chord that should resonate with parents who might have been holding off on upgrading Jonny to an iPhone 4S. Isn't Siri wonderful?
For those about to rock — we salute you.