In what quickly turned into a classic Hollywood bidding war — CBS has emerged as the winner holding rights to air the "Draw Something" gameshow pilot based on Zynga's wildly popular iPhone game acquired from OMGPOP back in March.
While there is no on-air commitment for "Draw" as yet — insiders anticipate the project will be fast-tracked into production sometime after the fall lineup now that CBS successfully snatched away the project from multiple networks. Ryan Seacrest, Michael Davies and RSP CEO Adam Sher have been named as executive producers on the show for Sony Pictures Television.
The unscripted television pilot will pit multiple celebrities and users against each other to earn money in front of a studio audience, according to a Variety exclusive. Viewers will be encouraged to play along at home via their mobile phones and tablets for a chance to win prizes and compete with the celebs.
If CBS can actually pull off that very social aspect of the game by including viewers at home, Zynga just might see a hefty return for their $210 million acquisition of OMGPOP's mobile juggernaut. According to Variety, no specifics are available on how at-home interaction will be executed, but imagining a hit television gameshow show based on "Draw Something" is not much of a stretch.
Zynga's move into TV-ville follows the company's announcement in February of a global partnership with Hasbro — a plan aimed at transforming online legacy franchises like "Farmville" into family board games and other merchandise.
Although a host for the gameshow pilot remains unnamed — Ryan Seacrest is not expected to take an on-air role in "Draw."