In the new iPhone TV commercial "Cheese" — Apple turns a big eye onto the Panorama camera feature that's been tossed into their iOS 6 upgrade (Mmm... cheese!).
Both the music and narrator are fresh picks for Apple who chose to use cute kids in a Halloween inspired ad enticing stay-at-home Dads to shoot and print panoramic images as if they all had white seamless backdrops to snap photos in front of.
The familiar voice you're hearing in this advert is "Dumb & Dumber" co-star Jeff Daniels, who narrates all four freshly baked iPhone 5 TV spots including "Thumb", "Physics" and "Ears". Nice work if you can get it bro.
Watch all the new iPhone 5 ads on Apple's YouTube Channel — brought to you by Google. Yes! I said Google. Now that's cheesy.