Apple's legendary senior designer Sir Jonathan Ive has teamed up with Leica to create a one-off collaboration based on the company's upcoming M-Series camera — which was unveiled at Photokina on Monday.
The London-born Ive has been tapped by the German photography company to produce a one-of-a-kind camera that will be auctioned off for charity as announced by Leica's chairman, Dr. Andreas Kaufmann.
Several reports have confirmed that the charity auction will be done with U2 frontman (and longtime friend of Ive) Bono Vox — although we won't be seeing the Ive inspired collaboration for sometime since the design phase has not yet begun.
After learning that Jony Ive was unable to attend the M-Series event to announce his collaboration with Leica, Kaufmann chose to go ahead with the news anyhow. I would expect a camera produced by one of the world's most influential designers to fetch a ginormous sum once it's finally put up for auction.
The new Leica M-Series rangefinder camera will be available sometime in early 2013 in black or chrome finish for $6,950 at retail.
I'm guessing that the Ive-inspired model will improve the rounded corners along with being 18-percent thinner and 20-percent lighter than Leica's original. But that's just a wild guess.