Apple has reportedly fired iOS 6 Maps team manager Richard Williamson, according to a detailed Bloomberg report.
The latest cut delivered by Senior Vice President Eddy Cue, arrived just four weeks after Scott Forstall, Apple's Senior Vice President of iOS software was asked to leave the company.
“In removing Williamson, Cue wants to install a new leadership team for the group, one person said. A replacement for Williamson wasn’t immediately known.” Bloomberg reported.
The launch of iPhone 5 was marred by Apple's flawed native Maps app which quickly became ridiculed by the media for an unusual amount of inaccurate data — making the sudden decision to replace Google Maps, which launched with iPhone in 2007, appear to be a disastrous misstep for Apple.
Just eight days later on September 28, CEO Tim Cook officially apologized for the Maps debacle in a letter promising customers “we are doing everything we can to make Maps better.” Part of his strategy in making Maps better was a proper changing of the old guard at Apple.
Once Tim Cook apologized to iPhone faithful for the crappy Maps app, you could be certain that heads were going to roll. It took about a month before Forstall, a 15 year Apple veteran was bounced from the mothership and another 30 days for Williamson to be put on the chopping block.
To date, the Maps gaffe has not seemed to put a dent in record iPhone 5 sales which captured a 48.1% share of US smartphone sales over the past 12 weeks, according to recent data from Kantar World Panel.