While most of us have been out snapping unneccessary Instagram photos of various meals and epic sunsets — director Arturo Perez Jr. was busy making an entire music video using photos he processed through the Instagram app.
Yep... that same dumb iPhone app you've been making fun of.
The result of this social media experiment is amazing — as Perez edited together a total of 1905 photos he captured around San Francisco for the song “Invasión” by Mexico City-based band The Plastics Revolution.
The band claims that this technique is the first ever used to create a music video:
“This is the very first music video done entirely on Instagram without any third party alterations. Every single frame of this music video is an actual picture that we ran through Instagram. We never shot any video. We only shot still photography.”
Even if it's the first or not — I'm convinced it won't be the last. It's just one small step for music vidoes, but one giant leap forward for Instagram and the art of iPhone.
via Peta Pixel