Instagram co-founder Kevin Systrom just wants to kiss and make up by rewinding the original Terms of Service for the advertising section of the app back to the way it was in 2010 — a more Lo-Fi era when Instagram was young, hungry and filled with wide-eyed optimism.
While it may be far too late for many of his ultra-loyal users to undo the filters of personal disappointment — Instagram still wants to make nice and just see this entire friggin' mess go away. Here's a small sampling of what Kevin Systrom wants us all to know.
“Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated terms here.”
“Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work.”
“You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don't own your photos – you do.”
Now that your trust has been shattered into tiny unrecognisable pieces and the reigning king of all iPhone photos apps has failed you — what will it take for you to ever come back?
“I wish I could bake a cake filled with rainbows and smiles and everyone would eat and be happy...”
But that's just not going to happen is it? While I believe most people are willing to forgive an honest mistake of epic proportions — I'm also certain that they will never forget.
For now... #Instagate is finally over.