It's taken almost six years since the iPhone launched in 2007 for T-Mobile's parent company Deutsche Telekom to finally lock lips with Apple in a sloppy french kiss of ginormous proportion.
Apple confirmed on Thursday that T-Mobile USA will begin carrying the company's products in 2013 — Deutsche Telekom announced news of the deal as part of a lengthy press release.
Although CEO René Obermann did not confirm specific products, iPhone and iPad are clearly the usual suspects — with a possible low-priced mystery iPhone thrown into the mix for some 33 million potential buyers.
“In the coming year, T-Mobile USA will continue to reinforce its market presence with additions to its rate plan and product portfolio, including Apple products.” said René Obermann.
“We have now added the final piece to the jigsaw to boost the competitiveness of T-Mobile USA sustainably. The most important game-changer for next year is the U.S.” Obermann added.
T-Mobile has been busy speeding up its planned deployment of 4G LTE in addition to the rollout of high-speed HSPA+ on the 1900Mhz band — it's clear that both initiatives are tied to the Apple deal.
What's not yet clear is the aggressive strategy the U.S.'s fourth largest wireless carrier will employ to target disgruntled AT&T customers — something T-Mobile USA CEO John Legere loosely spoke to in Germany today.
“We are going to launch Apple products and we're going to do it in a very innovative way,” he said. “When we do announce what we're going to deploy, it will clearly be better and more effective than any of the geniuses [in the press] writing in the past few days,” he said. - Source PC Mag
"We are going to get devices into the market at a price that beats the rest of the industry.” Legere added.
When all was said and done, the fashionably late T-Mob crew indicated that “additional details will be made available at a later date.” No actual iPhone launch dates were given.