This week Instagram CEO Kevin Systrom admitted that the company disabled the ability for Twitter to properly display embedded Instagram photos into tweets — and of course the Twitterverse quickly panicked accordingly.
Now Twitter is racing to release their own array of ultra-artsy camera filters in an application update that's intentionally aimed at arriving before the Christmas holiday, according to an AllThingsD report.
“Twitter is making a big push to release a series of photo filters to be used inside the official Twitter app before the end of the year, according to sources familiar with the matter. The new version of the app is currently in testing.”
If you peer into Twitter chairman Jack Dorsey's own feed you'll find several square-formatted, Black & White photos posted there — just like the one above with the caption, “Everyone on this bus is on their phone. Except the awesome dude rocking The Economist.”
Initial news of Twitter developing in-app photo filters came back on November 2 in the New York Times, but with the recent Instagram slap against the social media giant, it appears the filter war time line has escalated.
The big holiday launch push may also be due to the fact that Instagram users posted a record 10 million photos on Thanksgiving day — it appears that Twitter is anxious to grab some of that gargantuan user traffic with their own embedded photo filtering app. One that will allow users to utilize the “Cards” functionality which makes posting photos to Twitter so necessary. But will there be a Lo-Fi filter?
Even though there is a simple Instagram work-around users can employ to easily add photos to Twitter, an embedded Twitter camera filter would create a far superior user experience.
Twitter has offered up no specific details about their camera filters — sadly the New York Times reported that the filters won't be named after birds. Awwww!
Watch this hysterical "Look At This Instagram" video to cheer yourself up.
Photo credit: Jack Dorsey