What began as little more than a concept design from ADR Studio will soon become a reality with the Polaroid Socialmatic branded camera expected to launch in the first quarter of 2014.
The Socialmatic team announced that they've signed a deal with the company that grants rights to produce and market cameras under the Polaroid brand name. The agreement also includes the production of camera bags, lenses, filters in addition to other accessories.
This Instagram inspired camera is a very clever mix of vintage meets digital point-and-shoot — aimed at instantly printing real photos and the added ability of applying artsy filters to the images on the fly.
While actual specifications have not yet been announced—Socialmatic has hinted that they intend to launch a social network around their digital captures. I would assume that users will be able to choose which images will become insta-prints while all the captures can be stored on the device and instantly uploaded.
Seeing the way that smartphones have quickly become the modern point-and-shoot camera for all of us, it will be interesting to see if the Polaroid Socialmatic can attract a market of buyers willing to drop the extra cash on a novelty camera.
With that said — if this ultra-modern camera actually launches with 16GB of storage, optical zoom, 4:3 touchscreen, WiFi and Bluetooth capable with an LED flash, it just could become the next big thing over night — giving Instagram some serious hand-held competition.
There is no denying that the Socialmatic team has managed to create a design concept here that's caught the attention of Polaroid. To that grand achievement I say Bravo! (Bravissimo!)