Apple finally introduced a lower-cost iPhone today alongside the premium iPhone 5S at a press event at the company's headquarters in Cupertino, Calif. After years of lag time — the iPhone's shell has made the great leap forward beyond the starkness of basic black and white.
At first glance eyeballing the new iPhone 5C in a rainbow of pastel colors offers up an instant jolt of stimulation to the frontal lobe. After closer review — there is very little missing here that hasn't already been included with the launch of iPhone 5. It's like tech candy for big kids.
Jony Ive, Apple's Senior VP of design called the new lower-cost device a "Significant and meaningful design — beautifully, unapologetically plastic" with multiple parts that have been reduced to a single polycarbonate casing.
In a wildly titillating Apple promo video, Ive describes the design of iPhone 5C as "A solid dense feel that you would not expect from a plastic product."
Apple also introduced a new matte silicone case as an intentional contrast to the glossy, hardcoat finish of the iPhone 5C. The multiple rows of holes on the back of the case allows for a myriad of unique color options with the combination of case and phone for an additional $29. Jackpot!
Expect to pay $99 for the 16GB model and $199 for the 32GB with an A6 chip, 8MP iSight camera, 4-inch Retina display and LTE wireless along with iOS 7 on board. While the faster chip and fingerprint sensor are not present on this model, you'll still find a huge bang for your buck.
I'm certain that iPhone 5C will quickly become one of Apple's best selling handsets to date. With colors available in White, Pink, Yellow, Blue and Green — Mom and Dad better hide this news from the kids.
Pre-orders for the new iPhone 5C begin September 13 for delivery to start arriving on September 20. Apple is touting their 5C as "the most colorful iPhone yet".
Yep! It's about time.