Apparently nothing sells out faster than a model's digitally "fixed" smile on an iPhone 6S case.
Just hours after Adobe's Eric Snowden took to the Apple event stage to show off the latest 'Photoshop fix' app — one smirking digital artist sold out over 4,000 iPhone 6S cases featuring the photo of the model with the fixed smile featured in the Adobe presentation.
"I'm not quite happy with the model's smile, I wish she had more of a smile to warm up the layout - and luckily we have an app for that," said Snowden.
A firestorm of criticism abruptly erupted on Twitter not long after Mr. Snowden manipulated a model's face with the new Fix App to turn up the corners of her mouth in order to make her smile ever so slightly.
That's when artist Elam Nikserof jumped into action — quickly launching an iPhone 6S case design he calls "Ruby Dead" featuring the model's digitally altered smile left firmly in place.
"I could not resist turning that awkward moment seen around the world into an iconic iPhone case," Elam Nikserof said. "It was perfect advertising for my Ruby Dead idea. I never expected I would be so overwhelmed with orders — I shut my site down almost as fast as I put it up just after some 4,000 units were sold in an hour."
According to The Sydney Morning Herald, Adobe VP Scott Belsky took to Twitter to clarify that the "new facial recognition software was designed to be used to "fix" selfies, not models."
While men suggesting women improve their appearance by smiling is frowned upon by most, there's no shortage of custom iPhone cases on Society6 — encouraging women to smile it's "the best makeup any girl can wear" says one work of art.
Filling those orders for the $25 unplanned limited edition cases will take some time Nikserof told iPhone Savior, but he plans to get help since he has no shortage of up front funding to work with.
"I'm quite happy with the model's smile," said Nikserof. "No fix required — she's perfect just like she is."