The CrackBerry nation is buzzing about the official launch of the BlackBerry Z10 smartphone — the first BlackBerry device committed to a fully gesture-based touchscreen. Reports have indicated that “not one line of code from the old BlackBerry operating system is present in BlackBerry 10.”
The company also announced that Alicia Keys has joined the team to pimp the handset in her new role as as their Global Creative Director. Miss Keys will be working closely with app developers, content creators and retailers to enhance entertainment consumption and distribution, according to Blackberry.
“Alicia Keys has come to BlackBerry because she believes in the product and technology, and subscribes to our overriding philosophy to ‘Keep Moving’: to empower people through mobile computing and communications,” said BlackBerry President and CEO Thorsten Heins.
“We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business.”