Case-Mate has tapped Fergie to join the other high-profile celebs to start pimping their
grand vision of iPhone fashion in a series of new commercials that also include Common and Selena Gomez. The company's entire website has even
been re-tooled to place the celebs front and center.
“We weren't just looking for any celebrity, we were looking for those celebrities,” said Vincent Young, Case-Mate's VP of worldwide marketing. “They have a wonderful eye for fashion themselves and they inspire their fans to always express they're own individuality through fashion.”
The “Right Case. Right Occasion” campaign is centered around styling and outfitting smartphones in the same way they're customers are outfitting themselves for different occasions, according to Young.
Adding Fergie to the campaign is a huge pull for Case-Mate — showing off the specific style selections by each celebrity will be most compelling to the female audience. Fergie's Case-Mate iPhone case picks will go a long way to influence an instant buy.
I've been a fan
of Case-Mate's products since very early on — having several already in
my own eclectic collection of iPhone-wear. I think the idea of
elevating iPhone fashion to the next level is simply ingenious,
especially if you're the one leading the parade.
In fact— it's only a matter of time before iPhone accessory designers launch their own smartphone fashion week. Yep. It could happen.