
In January of 2010, David Barnett glued a couple of large buttons onto the back of his iPhone case so he could neatly wrap his headset around them, at that very moment the idea for PopSockets was born.
By day, David Barnett is a Philosophy Professor with the University of Colorado at Boulder, by night he's the mastermind behind a new iPhone case design he calls PopSockets. Just five days after Barnett sought backers to fund his innovative case design through KickStarter.com, he reached his goal of $12,000 dollars and has now surpassed $16,000 with 20 days to go.
The most notable thing driving backers to fund PopSockets is its amazing multifunctional design. It's a case that is equal parts kickstand, a headset management system, pocketless phone clip, a single-hand stand, a cradle for gamers and shoulder stand. The collapsible, accordion-style sockets is what makes Barnett's case concept so wildly original.
But it's been a combination of original design work and Barnett's over-the-top dance moves that has polarized iPhone faithful into committed groups of both lovers and haters. Rather than producing a typical Kicksarter video that leans heavily on walking viewers through product specifications and design details, David Barnett decided to create a piece where he dances his way into funding. It appears that his risky and oddly unorthodox approach has paid off.
"That video just spread like crazy at first," Barnett told iPhone Savior. "I was getting emails daily from around the world, from people I knew in my early childhood."
"One guy actually said; I'll give him as much as he wants as along as he stops dancing." said Barnett.