behalf of the iPhone Savior, I must apologize to readers for my post
containing supposed renderings from the Milan Apple stores that I am
now certain was an elaborate hoax. I posted the article based on what
appeared to be very convincing source information. Late this afternoon
it was discovered to be an idiot spoof uncovered after several dozen
emails helped in the debunking.
It is confirmed that two Milan Apple Store locations are in process [link], the renderings are very real work but not part of those stores. I owe an apology to Flickr member Sunny Joker
who's images were used in the hoax without his permission. I actually
thought the designs were amazing and I'm disappointed that the Milan
stores may not look so chic.
Here's the thing, the more popular the Apple brand becomes world wide, the more we will see these kinds of spoofs, simply because they gain huge attention from so many fanatics willing to blindly believe. Attention has become a new cyber-currency that's highly sought after, addictive and worth it's weight in gold. I learned that lesson the hard way. [original post]