Apple Corps Ltd. and EMI Music dropped an apple-shaped bomb on Wednesday when the companies announced the worldwide release of The Beatles digitally remastered catalog via a limited edition Stereo USB apple. After several stalled negotiations with Apple Inc over distributing The Beatles catalog, Apple Corps chose to bypass iTunes entirely and manhandle the lion's share of the profits for themselves.
The Beatles' stereo USB apples which will be launched in time for holiday, are being produced as a limited edition run of only 30,000 units. Each little green bomb shell will sell for $279.99 U.S. with a "specially designed Flash interface" installed to play back audio in FLAC 44.1 Khz 24 bit and MP3 320 Kbps formats, fully compatible with both Mac and PC.
"This unique, apple-shaped USB drive is loaded with the re-mastered
audio for The Beatles' 14 stereo titles, as well as all of the
re-mastered CDs' visual elements, including 13 mini-documentary films
about the studio albums, replicated original UK art, rare photos and
expanded liner notes," as stated in the product description.
The collectible apple drives became available for pre-order on Wednesday, but will not be released until December 7th in the UK and December 8th in the US. Buyers can place their orders through The Beatles online store, but the website is already warning that "Due to the overwhelming success of the Beatles Apple USB drive" they may be unable to guarantee orders being filled.
This shrewd power-play by The Beatles' record label signals the start of a revolution in digital music distribution for collective works, trumping the lure of the wildly outdated box set concept in favor of a well thought out limited edition offering by the music brokers. Ultimately leaving iTunes in the dust.
On September 9, 2009, Apple Corps Ltd. and EMI Music debuted The Beatles' entire catalog digitally re-mastered in stereo on CD, without any warning that the same collection would be released less than two months later with over a dozen video extras on a collectible digital USB drive. That CD box set is currently on sale through Amazon for $179.99 with free shipping, discounted from the original price of $259.98 which amounts to a hefty penalty for early adopters who dove in head first like crazed Beat-tards.
If you're keeping score in the ongoing battle between Apple Corps and Apple Inc, you can tally a small win for the team across the pond. For drooling fans of The Beatles who want a bite of something new, I have to admit it's getting better.