Apple began airing a new iPad 2 commercial that turns a tender spotlight onto the things we love. It's about childlike wonder and the immeasurable joy that comes from building a blanket fort in your room or even playing in The Partridge Family band.
These are real people and real actors playing the role of real people in totally real situations. It really doesn't get any more real than this. Seeing dinosaur toys and a little homemade tee pee in a perfectly low lit bedroom instantly filled my eyes with sappy man-tears as I wept openly. Now I'm a complete mess.
Thanks for helping me feel the love Apple. I guess that's why you called this iPad commercial "Love". Seriously... you guys are so good at this stuff.