Here's an idea of what advertising might look like if the wildly popular Mac centric blog, "I drank the kool-aid.com" (clutching my dixie cup of apple goodness) chose to take their message to the streets with off line creativity. Several kool-aid stands could be set up in quiet American neighborhoods to sell apple juice and kool-aid with all supplies purchased by the blog, but earnings go to the grade school mini-marketers in exchange for their labor.
Rather than battling for mind share inside the saturated online super
highway, a grassroots marketing effort is put into effect adding up to a win-win
scenario that may eventually have all of us drinking the kool-aid. What
[i drank the kool-aid]