Most of us by now have probably heard of the New York Times effect. When the New York Times runs an article that shines a light on your book or business, Blammo! you gain instant popularity. The same has been true for books driven by the Oprah effect, which in the case of "A Million Little Pieces" backfired and instantly exposed Oprah's Book Club as being lame. Most of us knew that from the start, but it's nice when the entire world agrees in tandem.
I have identified a brand new effect on the global horizon that I've dubbed "The Fake Steve Jobs Effect". It occurs when you have the distinct pleasure of being either toasted or painfully roasted on "The Secret Diary of Steve Jobs" with an active link to your website included in one of FSJ's posts. What happens next is called "The FSJ Effect".
A recent example of an FSJ toasting is the blog Evil Mad Science that created spoof stickers for sale obviously aimed at a certain failed software launch, those stickers are now included as part of an FSJ photo contest. Case in point for the roasting is sad sap Matthew Ingram, a Canadian blogger caught by El Jobso flagrantly Apple bashing behind the news that Think Secret is being sent off to pasture after being shut down by Apple's legal team for screwing the pooch. Ingram's post entitled "Think Secret: Damn You, Steve Jobs" takes a few grandiose shots at Jobs, in summary the message is Apple sucks!
Ingram likened Apple to a power-crazed South American dictator and now poor unsuspecting Matt Ingram has a tsunami of FSJ faithful lunging his direction via "The FSJ Effect". Most of them only gawking at the wreckage, evaporating as quickly as they appeared never to return to all that is bland-ville. I found his website impossible to access several times after the FSJ effect took hold. Matt Ingram just got Jobbed! (here)
"The FSJ Effect" can either help or humiliate depending on what side of the lampoon you land on, causing targets to celebrate or squirm away in horror like a slug crawling across pavement sprinkled with sea salt. That's gotta hurt! The FSJ effect is no sidewalk popper to be messed with, it's a friggin' M80 man. Like it or not, Fake Steve Jobs is a cultural force to be reckoned with. FSJ is the twisted voice of a gifted satirist (Daniel Lyons) taking aim at an Apple obsessed generation, pleased to obliterate anyone who dares challenge the cult of Apple whenever he deems it necessary. On any afternoon even Hugh Hefner himself may get blown up for sport (here). The FSJ effect is real. You can consider this news to be fair warning.
Fire in the hole! Boom!
Read "Wussies Wailing Over The Demise of Think Secret" Buy Options
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