Everybody loves "The Woz"! Stephan Gary Wozniak is the outspoken computer engineer and infamous co-founder of Apple Computer, engineering the Apple I and Apple II in the mid 1970's. The Woz rose to even greater popularity last year when his image was inducted into Disney's Epcot attraction Spaceship Earth, being favored over Steve Jobs for the leading role depicting Wozniak working on the first Apple computer in a Northern California garage. [link]
We decided to take a closer look at what might be behind the strange Wozniak popularity phenomenon. What makes The Woz so user friendly? The evidence we found points to a kind of doppelgänger (look-alike) effect whereby Woz strongly resembles someone else so closely that it creates an instant feeling of familiarity, safety and likability. Our team of experts painstakingly examined Woz photos stretching back several years until it became obvious that our hunches were correct.
Steve Wozniak is an American icon and a legend in his own right, much like many of the people that he has so closely resembled over the years. The Woz-alike effect is real. What do you think? [photo proof after the jump]
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