Sold Out iPhone Unmarketing Hits Apple Stores

Apple is using it's slick iPhone posters to properly brand being sold out of iPhone 3G, using classic "unmarketing" to herald the bad news for iPhone faithful. As of early Tuesday morning, 117 Apple stores reported having sold out of all models of the wildly popular iPhone 3G leaving only 27 locations with stock. Apple has posted a website to check iPhone 3G availability after 9:00 p.m., helping desperate fanatics of all kinds locate iPhone stock at various Apple stores in specific cities before burning fuel in frustration. Customers can view if 8GB, 16GB Black or white models are on hand.

Their method is simple, choose your city in the pull down tab. A green circle means "it's go time" and a red square means your living in hell without a new iPhone. It's like an on-line pregnancy test, except way more fun. Find a pregnant Apple store near you before you pogo in to pick up your new baby, or you may end up wailing on your way out too. Waaah!

[via Fortune]     [photo by Mike Lee]