Special Report by Fay Stoker
CINCINNATI, OHIO - Apple was unanimously awarded the highly coveted "Most Stared At Window Display" award at the third annual "Retail Window Design Awards" held on Saturday by the National Association of Retail Window Display Designers at the prestigious Aronoff Center for the Arts in downtown Cincinnati.
Apples innovative iPhone 3G window display trumped dozens of entries this year by grabbing over seventy five percent of the votes and winning the hearts of judges in what one organizer is calling "a gargantuan triumph over mannequin breasts". The award is the associations equivalent of the Oscar for 'Best Picture of The Year', traditionally bringing the gala ceremony to a close.
Event coordinator Drake Ferny conveyed that Apple's decisive win sets a new precedent for the category by a technology retailer. Proving to a large crowd of industry veterans that "technology can be sexy too." The annual events "most stared at display" category had been dominated for the past two years by a few popular fashion retailers displaying seductive lingerie on realistic mannequins, sporting perfect boobs with protruding nipples. "It looks like our pervert judges are finally over those perky mannequin boobs." Ferny said.
"After extensive research, it still remains a mystery to me how an iPhone display can maintain an average of thirteen minutes in stare time," said event organizer Elaine Harden, "Most people don't even shop that long in one store, less yet stare like owls at a cell phone displayed in the window outside. I don't get it, it's like people are hypnotized."
Since the launch of iPhone in 2007, Apple has strategically stepped up window designs to incorporate a larger than life iPhone displaying dozens of the phones dynamic features in full motion video designed to tantalize passers by. For some, the displays have become a wildly popular form of modern entertainment, creating a kind of "social meeting place" for the Apple curious.
"I can stare at that iPhone video for hours," said Yu So Dum, a shopper who met her current boyfriend crowded in front of an Apple store window. "Last Saturday my boyfriend Daniel ordered our dessert to-go and we ate it in the mall sitting outside the Apple store looking at the new iPhone. It's so huge. I think bigger definitely is better." said Dum who's hoping to get her hands on an average size red iPhone 3G for Christmas.
Marketers across the globe are studying the unique iPhone display phenomenon that some
experts are calling, "cult-like religious worship", setting new presidents of brand loyalty by shoppers. Thanks to Apple's continued innovation in retail, window gazing is poised to become the next big thing in
social networking, allowing people with similar interests to get up close and
personal without requiring the internet to start random conversations.
"iPhone has revolutionized what consumers expect from their cell phones and it's rapidly redefining the way people choose to interact with retail window displays," said Drake Ferny, "Any pair of boobs found walking the mall can tell you that much".
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