In Apple's two new iPhone ads, "Gift" and "Song", the company pushes more of the same iPhone app overload that has my head constantly spinning. Offering viewers a stark reminder of the dilemma that iPhone suffers from too much of a good thing. "There are now over 100,000 apps for just about anything" and you'll probably never discover the bulk of them if Apple didn't pimp a fresh half dozen of the little buggers in these constant cloned ads.
Although the App Store offers a walled garden of opportunity for anyone to launch an iPhone app to millions of willing users, it's becoming close to impossible for John Q. developer to ever get noticed. App Store overload is forcing many devs to form an unnatural dependency on bloggers and unsolicited emails in order to get the word out. Of course there's always "dumb luck" available to any creator as a backup plan.
Our team receives roughly ten to twelve emails a day from small PR firms and individual developers pleading for any kind of coverage to propel their works of epic genius out from total obscurity. I'm certain that number highlights only the tip of a grand quagmire facing most iPhone developers.
"Fortunately, problems tend to highlight opportunities to innovate. Everyone knows that a more robust Springboard app is needed to help us sort through our many apps to find the one we want when we want it." Peter Mortensen writes for Cult of Mac.
Every iPhone user knows that creating apps designed to uncover new apps is not exactly considered a thrilling "must have" tool for the average Machead. In the end, the system will ultimately default to the most popular apps getting the lion's share of attention through the App Store pop charts.
Which brings us right back to relying on rankings, blogger coverage and reading endless user reviews to discover the so called "great ones". The next obvious step could reveal an onslaught of blatant payola being offered to bloggers for a guarantee of immediate exposure. That's when the whores come in!
"There are now over 100,000 apps for just about anything", except the ultimate app needed to get your app the attention it deserves. Welcome to the cult of iPhone.
So how do you discover new apps? (watch "Song" ad after break)
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