Steve Jobs Advises The Little App Factory On Re-branding Apps

Here's the deal, The Little App Factory was contacted recently by Apple's legal eagles informing the Australian shareware company that the name of their software iPodRip, that they've been distributing since 2003, had violated several of Apple’s trademarks. In fact, iPodRip has seen over 5 million downloads before hitting Apple's radar.

In an attempt to preserve the epic iPodRip namesake, CEO John Devor penned a heartfelt plea for help in a letter addressed to Steve Jobs, Apple's best and brightest mind. Mr. Jobs neatly summed up his own solution to the problem and then kindly responded to Devor in an email sent direct from his personal iPhone.

"Change your apps name. Not that big of a deal."

Steve

Sent from my iPhone

November 19, 2009 5:18 PM

The shareware in question, now safely renamed iRip, lets you copy and transfer your songs from an iPod and iPhone back to your computer. It appears that the response from Jobs is quite possibly the best thing that's happened to The Little App Factory in a long time.

Proving once again, as it's been true for several iPhone app developers, "rejection is the new acceptance". Delivering more attention for Devor's company in the press than he could have ever afforded to purchase otherwise.

So go ahead and download a copy of iRip for yourself. You have Steve Jobs to thank for it. The man is a marketing genius who understands how to re-invent. For him, the re-branding concept was "no big deal". iRip is really a much better name anyhow and the new icon rocks.

iPodRip was so 2003.

Comments

[Top Secret]

At least Steve didn't YELL AT HIM.

That always sux.

[Fred]

Please. Any marketing guy knows that renaming products is not a big deal if done right. Stop worshiping Steve, at least in this case.

[KittyHawk]

I would give my left nut to have Steve Jobs give me personal advice on my products. He's such a gracious CEO.

[JAllen]

Steve Jobs is brilliant! He can breathe new life into any product. Those Aussies are lucky he was willing to give them his input. Priceless.