Roughly four days after an estimated 4,000 apps were abruptly blown out of the App Store for being what Apple calls "overtly sexual content", Phil Schiller, the company's SVP of Worldwide Product Marketing offered up his explanation in the form of some confusing contradictions.
So exactly why did Apple decide to hack off those sex fueled apps so suddenly?
“It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see” Schiller told the New York times.
What Schiller failed to properly account for was why applications like SI Swimsuit 2009 from Sports Illustrated, and other sexually titillating apps from Playboy and FHM still remain. Spending time reviewing these apps instantly reveals content far more racy than "My Boys", which was pulled for featuring muscular computer generated men wearing speedos.
"When asked about the Sports Illustrated app, Mr. Schiller said Apple took the source and intent of an app into consideration.
“The difference is this is a well-known company with previously published material available broadly in a well-accepted format,” he said."
Even the village idiot would have a problem swallowing that answer without gagging. Get real Phil, "overtly sexual content" is what Apple defines it to be. In fact, all the apps we've included risqué screenshots of all contain full motion videos on board, creating a fist pumping thrill ride of non-stop hot sexy content. Most of the videos like "Lucy In Naughty Nighties" or "Hot Stewardess Fantasy" would make most parents cringe if they found their little eight year old giving naughty Lucy the googly eyes.
“We obviously care about developers, but in the end have to put the needs of the kids and parents first,” Phil Schiller told the New York Times.
I'm not exactly sure how such scandalous half-truths can be served up with a clear conscience, but it seems to be accomplished with the greatest of ease. With the launch of iPad only weeks away, potential super sponsors like Playboy, Sports illustrated, FHM and Maxim are ideal partners to help push Apple's magical tablet platform to the next level. In fact, they'll most likely be part of the few brave early adopting publishers willing to underwrite the iPad's success story. You can count on that.
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