Roughly four days after an estimated 4,000 apps were abruptly blown out of the App Store for being what Apple calls "overtly sexual content", Phil Schiller, the company's SVP of Worldwide Product Marketing offered up his explanation in the form of some confusing contradictions.
So exactly why did Apple decide to hack off those sex fueled apps so suddenly?
“It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see” Schiller told the New York times.
What Schiller failed to properly account for was why applications like SI Swimsuit 2009 from Sports Illustrated, and other sexually titillating apps from Playboy and FHM still remain. Spending time reviewing these apps instantly reveals content far more racy than "My Boys", which was pulled for featuring muscular computer generated men wearing speedos.
"When asked about the Sports Illustrated app, Mr. Schiller said Apple took the source and intent of an app into consideration.
“The difference is this is a well-known company with previously published material available broadly in a well-accepted format,” he said."