Apple Apologizes for iPhone 4 Pre-Order Fiasco

In sharp contrast to the incredible success of the iPad pre-ordering process and subsequent launch of Apple's magical device, iPhone 4 pre-order day will be remembered as an epic comedy of errors and extreme frustration for many.

Apple, Inc. issued an official apology in the form of a press release on Wednesday, aimed at the disappointed hordes of hopeful iPhone 4 customers shut out of pre-ordering the new video phone set to launch on Thursday, June 24th.

"Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock."

The latest iPhone 4 shipping date for the less fortunate, is now posted as July 14th on Apple.com, which may remain a moving target if high demand continues.

iPhone 4 pre-orders rocketed past 600 thousand on its opening day, even after Apple announced early in the morning that the white model would not be available to order for the official launch.

That massive onslaught of consumer demand literally shut down AT&T's sales system, generating more than 13 million visits to the company's website. Demand for iPhone 4 was "10-times higher than the first day of pre-ordering for the iPhone 3G S last year." according to a statement released by AT&T. The traffic triggered widespread glitches that caused havoc throughout AT&T stores nationwide.

For some, the official "Apple Store" app launched on June 15th, proved to be a lifesaver for many who sent us emails confirming an iPhone 4 reservation was successfully completed using the new application.

Yep! There's an app for that. But only a lucky few cashed in on this rare opportunity shortly after the iPhone 4 pre-ordering frenzy began. It's not even close to over yet.