A sign posted at Moscone West, warns WWDC 2010 attendees that all information presented by Apple is considered confidential, with the exception of the Keynote Address to be given by Steve Jobs on Monday morning at 10:00 A.M. PST.
The sign specifically mentions that "communications with others outside of WWDC 2010, including blogs" is strictly prohibited. Apple is making it painfully clear to attending developers that the company is serious about enforcing confidentiality.
Last week, Gizmodo.com posted a call for writers to assist with Live Blogging from the 2010 WWDC Keynote event. Gizmodo reported being stonewalled by Apple on several requests to attend this year's WWDC keynote event.
"We are also in need of those who can and want to send us live video, audio, instant messages and high-end photographs instantly—from the keynote. Even professionals may apply." wrote Brian Lam, Gizmodo's editorial director.
Apple's warning is aimed directly at attendees who might be tempted to leak info to blogs or tech sites directly after attending WWDC labs and technical sessions. It's difficult to imagine that Apple can actually prevent such leaks if any developer is determined to violate their posted policy.
[Photo by Steve Rhodes]
LOL Thanks like telling the children not to play in the puddles.
Posted by: Hal (GT) | June 07, 2010 at 11:29 AM
yes but does it blend?
Posted by: nick | June 07, 2010 at 09:42 AM
That looks standard to me, and anyway all most of us are interested in (including Gizmodo) is the keynote and product announcements neither of which are confidential!
Note quite sure why this is even a story lol ;)
Ruben, why tar everyone at giz with the same brush, just because chen was a d*** - Giz puts an entertaining twist on tech.
Posted by: Bengillam | June 07, 2010 at 03:56 AM
Ok, if I was developer that spent over $1200 to attend WWDC to learn how to write better apps that will make me more money. Now I'm going to tell what I learned to a trash site like Gizmodo and they tell everyone else that did not pay a cent. You would have to be a complete idiot.
Posted by: Ruben M. | June 06, 2010 at 10:01 PM
They do this every year. Standard practice.
Posted by: JesseCollis | June 06, 2010 at 09:31 PM
Does that mean this sign is confidential?
Posted by: Jaswah | June 06, 2010 at 07:54 PM