In 1997, Steve Jobs narrated the first Think Different TV commercial Here's to the Crazy Ones. His version never aired. It was the voice of Richard Dreyfuss heard in the original spot that aired in Apple's national campaign. It was written by Rob Siltanen and Ken Segall. Apple played the unaired version today for the employees at the Steve Jobs memorial held at their Cupertino headquarters.
Here's to you Steven Paul Jobs... you were one of the 'crazy ones'. You helped us all think different.
[Crazy Ones words only]
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