Apple launched three new iPhone 4S TV ads on Sunday. Each advert, "iCloud", "Camera" and "Siri, Snow Today", focuses on a different feature set of the newest iPhone including a fresh pimping of the talkative Miss Siri.
The Siri spot also shows an iPhone 4S user accessing Apple's personal assistant through the in-line Earbud controller. It's a unique feature of Apple's headset that many users are still mostly unaware of.
Say hello to the most amazing iPhone yet. (watch videos after the jump)
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