With a killer marketing slogan like "Clean. Simple Wet", Apple is about distrupt a whole new product category by simplifying and aesthetically improving the experience of drinking bottled water.
The Apple logo which sits at the top of their uniquely designed Water containers, is temperature-sensitive. The logo shifts from red to blue when the water has reached the ideal temperature for consumption, according to a detailed Scoopertino news report.
“There's something really special about our Apple Water,” explains Apple CEO Tim Cook, “It's somewhere between tap water and holy water.”
Apple's molecular perfect H2O is captured directly from the company's central irrigation spigot at their One Infinite Loop campus in Cupertino. A 16-ounce container of Apple Water is expected to retail for $9.99 while power users can upgrade to Apple Water Pro, a five-gallon jug for office dispensers that will priced at just $49.99.
“We’ve heard people say ‘there must be something in the water over there,’” said Apple spokesperson Lindsay Grebner, “and there is. We’re happy to share our water with fans all over the world.”
A major print ad campaign "Just Add Water" (below), kicks off at the end of the month. Reports about a very special Super Bowl commercial is rumored to already be in the works. It's about time to drink different.
[spoof via Scoopertino] [Water App]
completely agree with vassilis. It would be called iWater. lol..........
Posted by: download Mac keylogger | January 11, 2012 at 07:39 PM
It's fake for sure. If it was real would be called iWater!
Posted by: vassilis | January 09, 2012 at 06:26 AM
I'll never get any viruses drinking Apple Water. I'd like to buy ten cases please.
Posted by: Jayman | January 09, 2012 at 06:05 AM
Will they be serving this at the genius bar?
Posted by: A McColgan | January 09, 2012 at 04:48 AM
If this water is for real, I think if SJ was still alive, he would slap the people who come with this idea..
Posted by: amran | January 08, 2012 at 10:20 PM
OMG Jeff! No it won't sink with iTunes. It's water not an iPod. Amazingly magical water... but still not a music player.
Posted by: Ray Basile - The iPhone Savior | January 08, 2012 at 09:02 PM
Too late.....I been drinkin Apple water for years. At my house we love it so much we call it juice...Apple Juice.
Posted by: Gilbert Parker | January 08, 2012 at 06:11 PM
Next year we will have iWater S with Siri you can just ask "open the bottle Siri" or how much water do I have Siri but you can ask" where is my water " outside the USA
Posted by: Alhakam | January 08, 2012 at 05:03 PM
Can I synch the bottle with my iTunes account???
Posted by: jeffchpman | January 08, 2012 at 04:44 PM
Is it April 1?
Posted by: BMWTwisty | January 08, 2012 at 04:41 PM
Just add water. Brilliant! Can you refill the bottle with tap water or will the Apple user agreement prevent refilling? I think $7.99 would be a better price.
Posted by: Ally | January 08, 2012 at 03:26 PM
Wow wth is gonna pay 9.99 for 16 ounces?
Posted by: Dion | January 08, 2012 at 03:18 PM
I'm sorry, 16oz bottle of water costs $9.99??? This isn't a phone, and iPad or a MacBook. Why is it $9.99??
Posted by: Cheri | January 08, 2012 at 02:07 PM
Here, get this one up ya: "Bullshit. Marketing. Hype. It's so insane, it's brilliant!"
Posted by: thestudios | January 08, 2012 at 01:55 PM