Honda called upon Matthew Broderick to reprise his role as Ferris Bueller for the launch of their 2012 CR-V in a new Super Bowl ad.
In "Matthew's Day Off", the company embedded over two dozen references to “Ferris Bueller’s Day Off” throughout the 2:25 homage, so only true fans of the 1986 cult classic film will appreciate the inside jokes.
The iconic Super Bowl ad is gaining tremendous buzz with well over 1.6 million views on YouTube so far. Nailed it!
[YouTube]
